Post Graduate Diploma in Entrepreneurship
Our Post Graduate Diploma in Entrepreneurship is perfect for those seeking a thorough understanding of the principles and practices of entrepreneurship.
-
Award in Principles of Venture Formation (8 ECTS) (200 Hours)
-
OrientationDirector’s Introduction03:27Orientation10:52Understanding Podcasts01:46Understanding Pre-recorded Lectures02:25Understanding Pre-recorded Interviews01:54Understanding Case Studies01:47Understanding Discussion Boards02:30Ascencia Style SheetAI PolicyPolicy for Online Interaction and Behaviour for E-Academic Students
-
Coursework: Principles of Venture FormationIntroductory Podcast00:04:44Assignment Podcast00:05:37
-
Section 1: The Foundations of Venture FormationPodium Lecture: Understanding the Venture Ecosystem00:57:46Journal Article: A Definition, Review, and Extension of Global Ecosystems TheoryPodium Lecture: The Entrepreneurial Mindset & Opportunity Recognition00:37:59Journal Article: Recognizing the Entrepreneurial OpportunitiesPodium Lecture: Ability to Think Creatively, Identify Opportunities and Develop and Implement a Clear Plan of Action Whilst Solving Problems Quickly and Effectively00:45:50Journal Article: An Action Learning Approach to Entrepreneurial Creativity, Innovation and Opportunity Finding Innovation and Opportunity FindingGuest Interview: Rozina00:51:08Podium Lecture: Legal Foundations of New Ventures01:18:45Journal Article: Legitimating First: Organizing Activities and the Survival of New VenturesPodium Lecture: Intellectual Property and Data Protection01:09:09Journal Article: How Data Protection Fits with the Algorithmic Society
-
Section 2: Business Development for new VenturesPodium Lecture: Market Research and Customer Segmentation00:33:31Journal Article: Market Research about Customer SegmentationLecture: Customer Discovery and Validation Tools to Help Validate a Product and Market Fit and to Gather Feedback From Potential Customers00:41:37Journal Article: Online Methods for Validating and Testing Entrepreneurial IdeasPodium Lecture: Industry and Competitor Analysis00:37:43Journal Article: Competitor Analysis in Strategic ManagementPodium Lecture: Building Your Brand and Go-to-Market Strategy00:32:19Journal Article: Go to Market Strategy: An Important Phase for StartupsPodium Lecture: Growth Marketing and Customer Acquisition00:19:50Journal Article: Implementation of Marketing Strategies and Customer AcquisitionGuest Interview: Dr. Joanna Delia00:54:22Podium Lecture: Sales Strategy and Early Revenue Generation01:13:30Journal Article: How to Grow Revenue Quickly and Sustainably in TransformationsLecture: Prototype and Product Development Tools to Design, Test and Refine new Products, Services and Technologies00:53:55Journal Article: What is a Prototype-What are the Roles of PrototypesGuest Interview: Mark Camilleri Gambin00:47:34
-
Section 3: Finance for new VenturesPodium Lecture: Financial Literacy for Entrepreneurs I - Basics00:59:35Journal Article: Financial Literacy Importance for EntrepreneurshipPodium Lecture: Financial Literacy for Entrepreneurs II - Projections & Valuation01:09:58Journal Article: Antecedent of Lack of ProficiencyLecture: Crowdfunding Platforms to Raise Funds from a Large Number of People to Finance Their Venture00:51:28Journal Article: The New Ways to Raise CapitalPodium Lecture: Funding Strategies Beyond Crowdfunding01:16:19Journal Article: Capitalising on the Crowd: The Monetary and Financial Ecologies of CrowdfundingLecture: Business Planning and Modelling Tools to Create and Refine Business Plans, Financial Projections and Revenue Models00:59:39Journal Article: Business Models, Business Strategy and InnovationPodium Lecture: Bank Supervision00:48:45Journal Article: Bank Supervision, Regulation, and EfficiencyGuest Interview: Daniela Mallia00:48:47
-
Section 4: The Business Culture in new VenturesPodium Lecture: Startup Culture and Ethical Decision-Making00:31:37Lecture: Part 1: Sustainability and Green Project Management00:47:50Lecture: Part 2: Sustainability and Green Project Management00:50:22Journal Article: Ethical Case Study on Startup CulturePodium Lecture: Able to Prioritize Tasks, Manage Multiple Projects Simultaneously and Meet Deadlines00:42:04Journal Article: The Effects of Schedule-Driven Project Management in Multi-Project EnvironmentsPodium Lecture: Part 1: Risk Management and Startup Resilience00:41:09Podium Lecture: Part 2: Risk Management and Startup Resilience00:42:02Journal Article: Resilience of Startup Companies in Crisis ConditionsPodium Lecture: Ability to Overcome Challenges and Maintain a Positive Attitude00:41:47Journal Article: The Importance of Diversity, Equity, and Inclusion for Effective, Ethical LeadershipGuest Interview: Capt. Keith Caruana00:40:22Lecture: Demonstrate Leadership Skills and Demonstrate an Ability to Inspire and Motivate a Team to Achieve Common Goals01:10:13Podium Lecture: Team Formation, Leadership & Equity00:42:53Journal Article: Leadership for Professional Learning Towards Educational EquityGuest Interview: Nicholas Vella Magri00:42:11
-
Section 5: Presenting Your VenturePodium Lecture: Identify the Importance of having a Professionally Completed Business Plan00:41:51Journal Article: Embedding Strategic AgilityPodium Lecture: Pitch Decks and Fundraising Communication01:03:42Journal Article: Cross-Border Investments and Fundraising CommunicationPodium Lecture: Final Simulation or Pitch Presentation00:29:11Journal Article: An Integrative Marketing and Finance Simulation
-
-
Award in Principles of Entrepreneurship (12 ECTS) (300 Hours)
-
OrientationDirector’s Introduction03:27Orientation10:52Understanding Podcasts01:46Understanding Pre-recorded Lectures02:25Understanding Pre-recorded Interviews01:54Understanding Case Studies01:47Understanding Discussion Boards02:30Ascencia Style SheetAI PolicyPolicy for Online Interaction and Behaviour for E-Academic Students
-
Coursework: Principle of EntrepreneurshipIntroductory Podcast00:05:41Assignment Podcast00:06:46
-
Foundations of Entrepreneurship; Lecture 1Podium Lecture 1: Introduction to Entrepreneurship: Exploring the Scope and Fundamentals of Entrepreneurship, Including Definitions, the Economic and Social Impact of Entrepreneurship, and the Traits of Successful Entrepreneurs00:28:34Lecture 1.1: Introduction to Entrepreneurship00:45:45Journal Article: Introduction to EntrepreneurshipIntroduction to Entrepreneurship
-
Foundations of Entrepreneurship; Lecture 2Podium Lecture 2: The Entrepreneurial Mindset: Understanding the Mindset Required for Entrepreneurial Success, Including Resilience, Adaptability, and Opportunity Recognition00:50:08Podium Lecture 2.1: Informal Entrepreneurship and Hidden Innovators00:58:33Journal Article: Tackling the Hidden Enterprise CultureLecture 2.2: The Entrepreneurial Mindset00:36:22Journal Article: Entrepreneurial Mindset: A Synthetic Literature ReviewThe Entrepreneurial MindsetGuest Interview: Part 1: Zack Ritchie00:12:40Guest Interview: Part 2: Zack Ritchie00:19:06
-
Foundations of Entrepreneurship; Lecture 3Podium Lecture 3: Types of Entrepreneurs and Ventures: Differentiating Between Types of Entrepreneurs (Ex: social, corporate, small business) and Understanding Various Types of Ventures and their Objectives00:53:11Journal Article: Distinguishing Types of Entrepreneurial VenturesLecture 3.1: Individual Factors00:37:08Individual FactorsPodium Lecture 3.1: Cultural Intelligence & Entrepreneurial Identity00:49:20Journal Article: Cultural Intelligence, Entrepreneurial Intentions
-
Foundations of Entrepreneurship; Lecture 4Podium Lecture 4: Opportunity Identification and Evaluation: Techniques for Identifying Business Opportunities, Evaluating Feasibility, and Analysing Market Potential Using Tools such as SWOT and PESTEL Analyses00:25:36Journal Article: A Theory of Entrepreneurial Opportunity Identification and DevelopmentLecture 4.1: Building a Model for Entrepreneurship: Environmental Factors00:35:45Journal Article: Environmental Factors Influencing Technological EntrepreneurshipBuilding a Model for Entrepreneurship: Environmental Factors
-
Foundations of Entrepreneurship; Lecture 5Podium Lecture 5: Developing a Business Idea: Moving from an Idea to a Viable Business Concept, Including Brainstorming Techniques, Validation Processes, and the Importance of Market Research00:31:22Journal Article: Speeding Up Student EntrepreneurshipLecture 5.1: The Entrepreneurial Process00:33:52Journal Article: Understanding the Entrepreneurial ProcessThe Entrepreneurial ProcessGuest Interview: Ben Vincenti00:47:10Podium Lecture 5.2: Circular Economy & Green Entrepreneurship00:41:46
-
Market Research and Business Planning; Lecture 6Podium Lecture 6: Market Research and Analysis: Understanding Market Dynamics, Identifying Customer Needs, and Analysing Competition to Position a Business Effectively00:28:19Journal Article: Factors Affecting the Use of Market Research InformationGuest Interview: Gaetano Caruana01:10:04
-
Market Research and Business Planning; Lecture 7Podium Lecture 7: Business Models and Value Propositions: Exploring Different Business Models (Ex: B2B, B2C, D2C) and Learning How to Craft a Compelling Value Proposition for a Target Audience00:25:56Journal Article: Modeling Value Propositions in E-Business
-
Market Research and Business Planning; Lecture 8Podium Lecture 8: The Business Planning Process: Developing a Comprehensive Business Plan, Including Components such as the Executive Summary, Market Analysis, Operational Plan, and Financial Projections00:31:49Lecture 8.1: Part 1: Creating and Delivering a Business Pitch00:34:50Lecture 8.1: Part 2: Creating and Delivering a Business Pitch00:37:00Lecture 8.1: Part 3: Creating and Delivering a Business Pitch00:34:37Podium Lecture 8.2: Identify the Importance of having a Professionally Completed Business Plan00:40:35Lecture 8.3: Part 1: Mastering the Elevator Pitch00:31:40Lecture 8.3: Part 2: Mastering the Elevator Pitch00:37:09Journal Article: Strategic Business Planning and Success in Small Firms
-
Legal and Financial Considerations; Lecture 9Podium Lecture 9: Legal Considerations for Entrepreneurs: Key Legal Aspects of Starting and Running a Business, Including Intellectual Property, Contracts, Business Structures, and Regulatory Compliance00:46:52Journal Article: Law and the Economics of EntrepreneurshipPodium Lecture 9.1: Ethics & IP01:09:50Journal Article: The Social Function of Intellectual Property Rights
-
Legal and Financial Considerations; Lecture 10Podium Lecture 10: Funding and Financial Management: Overview of Financing Options such as Bootstrapping, Venture Capital, Crowdfunding, and Managing Financial Resources Efficiently00:30:53Journal Article: Implications of Project-Based Funding of ResearchGuest Interview: Andrew and Gordon00:59:50
-
Legal and Financial Considerations; Lecture 11Podium Lecture 11: Financial Planning and Budgeting: Essential Financial Skills for Entrepreneurs, Including Budgeting, Forecasting, Cash Flow Management, and Understanding Financial Statements00:49:36Journal Article: The Effect of Financial Planning, Budgeting and Estimation in the Business PlanPodium Lecture: Master Theoretical and Practical Knowledge of Financial Concepts Including Budgeting, Forecasting and Financial Modelling in Order to Effectively Manage Financial Resources and Investments on a Global Scale00:44:38Lecture 11.1: Part 1: Accounting and Invoicing Software to Automate Financial Processes such as Bookkeeping, Invoicing and Payments01:18:45Lecture 11.1: Part 2: Accounting and Invoicing Software to Automate Financial Processes such as Bookkeeping, Invoicing and Payments00:51:11Journal Article: How is the Adoption of E-invoicing System Affecting the Outsourcing of Accounting Services
-
The Science of Marketing for Entrepreneurs; Lecture 12Podium Lecture 12: The 5 Ways to Market00:50:53Journal Article: Tribal Marketing. The Tribalisation of Society and Its Impact on the Conduct of MarketingPodium Lecture 12.1: The Science of Customer Decisions00:42:07Journal Article: The 4 Minds of the CustomerPodium Lecture 12.2: Timing Your Product’s Success00:35:01Journal Article: Identifying the Key Success Factors in New Product LaunchPodium Lecture 12.3: How to Build a Product (NPD Process)00:41:39Journal Article: Building Your Own Product CopilotPodium Lecture 12.4: KPIs: Your Business’ Health Check00:45:01Journal Article: Survey for Investigating Key Performance Indicators in Digital MarketingPodium Lecture 12.5: Marketing Strategies for Startups: Low-Budget and High-Impact Marketing Strategies, Including Digital Marketing, Social Media, and Traditional Advertising Methods00:46:43Journal Article: The Influence And Impact of The Money Burning Strategy on The Future of StartupsLecture 12.6: Part 1: Use of Visual Presentation Software(PPT)00:17:33Lecture 12.6: Part 2: Use of Visual Presentation Software(Canva)00:11:08Lecture 12.7: Part 1: Marketing Automation Software to Automate Marketing Processes such as Email Marketing, Social Media Marketing, and Lead Generation00:29:42Lecture 12.7: Part 2: Marketing Automation Software to Automate Marketing Processes such as Email Marketing, Social Media Marketing, and Lead Generation00:33:45Lecture 12.7: Part 3: Marketing Automation Software to Automate Marketing Processes such as Email Marketing, Social Media Marketing, and Lead Generation00:32:17Journal Article: AI Software for Personalized Marketing Automation in SMEs
-
The Science of Marketing for Entrepreneurs; Lecture 13Podium Lecture 13: Building a Strong Brand: The Importance of Branding, Strategies for Brand Development, and Maintaining Brand Consistency Across Different Platforms00:38:16Journal Article: Building a Strong Brand. Future Strategies and InsightsLecture 13.1: Appreciate Employees as a Source of Acquiring and Interpreting the Knowledge Needed for an Organisation’s Growth01:23:40Journal Article: Resource 1Journal Article: How to Motivate and Retain Knowledge Workers in OrganizationsAppreciate Employees
-
The Science of Marketing for Entrepreneurs; Lecture 14Podium Lecture 14: Building and Leading a Team: Recruitment, Building a Strong Organizational Culture, and Leadership Strategies for Motivating and Managing Teams in a Startup Environment00:43:33Journal Article: Building and Leading TeamsLecture 14.1: Part 1: Strategies for Developing and Retaining Talent00:03:34Lecture 14.1: Part 2: The Talent Management Process or Steps for Organizational Success00:04:18Lecture 14.1: Part 3: Internal and External Recruitment Methods00:11:17Guest Podcast: A Business Owner’s View of Recruitment00:50:02
-
Operational Management; Lecture 15Podium Lecture 15: Managing Operations in a Startup00:40:11Journal Article: Managing Operational Capabilities in Startup CompaniesPodium Lecture 15.1: The Lean Startup Methodology00:46:36Journal Article: Lean Startup. A Comprehensive Historical ReviewLecture 15.2: Part 1: Project Management Software to Assist in Planning, Execution, Tracking, Allocating Resources and Monitoring Progress00:43:08Lecture 15.2: Part 2: Project Management Software to Assist in Planning, Execution, Tracking, Allocating Resources and Monitoring Progress00:41:31Lecture 15.2: Part 3: Project Management Software to Assist in Planning, Execution, Tracking, Allocating Resources and Monitoring Progress00:38:28Podium Lecture 15.3: Customer Discovery00:35:09Journal Article: Challenges of Lean Customer Discovery as InventionLecture 15.4: Part 1: CRM Software to Manage Customer Interactions, Sales and Customer Data, and Retrieve Insights into Customer Behaviour and Preferences00:36:03Lecture 15.4: Part 2: CRM Software to Manage Customer Interactions, Sales and Customer Data, and Retrieve Insights into Customer Behaviour and Preferences00:55:25Lecture 15.4: Part 3: CRM Software to Manage Customer Interactions, Sales and Customer Data, and Retrieve Insights into Customer Behaviour and Preferences00:33:28Journal Article: Project Management in Construction. Software Use and Research Directions
-
Operational Management; Lecture 16Podium Lecture 16: Risk Management for Entrepreneurs: Identifying Risks, Developing Risk Management Strategies, and Learning How to Mitigate Risks Associated with New Ventures00:25:58Journal Article: Motivations, Business Planning, and Risk ManagementPodium Lecture 16.1: Entrepreneurial Uncertainty and Knowledge Risk01:06:22Journal Article: Knowledge Risk Management, a Framework
-
Operational Management; Lecture 17Podium Lecture 17: Innovation and Continuous Improvement: Encouraging Innovation within the Business, Adopting Agile Methodologies, and Fostering a Culture of Continuous Improvement00:28:30Lecture 17.1: Meta Learning - The Skill of Learning how to Learn00:51:18Journal Article: From Continuous Improvement to Continuous InnovationLecture 17.2: Part 1: AI and Machine Learning Tools to Automate Routine Tasks, Improve Decision-Making and Support Data-Driven Innovation and Growth00:37:58Lecture 17.2: Part 2: AI and Machine Learning Tools to Automate Routine Tasks, Improve Decision-Making and Support Data-Driven Innovation and Growth00:47:36Lecture 17.2: Part 3: AI and Machine Learning Tools to Automate Routine Tasks, Improve Decision-Making and Support Data-Driven Innovation and Growth00:40:50Journal Article: Artificial Intelligence Learning Tools in K‑12 EducationPodium Lecture 17.3: Creativity and Ideation00:58:41Journal Article: The Dual Pathway to Creativity Model
-
Innovation and Disruption; Lecture 17.5Podium Lecture 17.4: Innovation and Disruptive Strategies00:47:34Podium Lecture 17.5: Evaluating and Adapting Strategy over Time00:45:43Podium Lecture 17.6: Addressing the Gap between the Vision and the Objectives00:25:37
-
Growing Your new Business; Lecture 18Podium Lecture 18: Scaling and Growing a Business: Strategies for Business Expansion, Exploring new Markets, and Managing the Challenges of Scaling Operations00:20:16Journal Article: Scaling Your Business-Growing Your Impact and Reaching Your GoalsPodium Lecture 18.1: Digital Transformation for Entrepreneurs00:51:06Journal Article: Digital Transformation by SME EntrepreneursLecture 18.2: Part 1: International Trade Platforms (eg. Amazon, eBay)01:02:29Lecture 18.2: Part 2: International Trade Platforms (eg. Amazon, eBay)00:29:34Lecture 18.2: Part 3: International Trade Platforms (eg. Amazon, eBay)00:51:24Podium Lecture 18.2: Entrepreneurial Ecosystems & Trends00:46:22Journal Article: Entrepreneurial Ecosystems.Future Research Trends
-
Growing Your new Business; Lecture 19Podium Lecture 19: Taking the Business Global: Exploring International Markets, Understanding Global Business Strategies, Navigating Cross-Cultural Challenges, and Developing an Export Strategy00:22:04Journal Article: Exploring Market Opportunities for African SmallholdersPodium Lecture 19.1: Knowledge Management in Startups & Innovation Teams00:51:43Journal Article: Knowledge Management in Startups
-
Growing Your new Business; Lecture 20Podium Lecture 20: Exit Strategies for Entrepreneurs: Understanding Different Exit Strategies, Including Selling the Business, Mergers and Acquisitions, and Succession Planning00:19:38Journal Article: Making Sense of Entrepreneurial Exit StrategiesPodium Lecture 20.1: Entrepreneurial Failure, Resilience & Learning Loops00:45:23Journal Article: Coping with Entrepreneurial Failure
-
-
Award in Principles of Brand Formation (8 ECTS) (200 Hours)
-
OrientationDirector’s Introduction03:27Orientation10:52Understanding Podcasts01:46Understanding Pre-recorded Lectures02:25Understanding Pre-recorded Interviews01:54Understanding Case Studies01:47Understanding Discussion Boards02:30Ascencia Style SheetAI PolicyPolicy for Online Interaction and Behaviour for E-Academic Students
-
Foundations of Brand Formation; Lecture 1Lecture 1: Brand Identity01:06:13Journal Article: Brand Image FormationPodium Lecture 1: Part 1: The Concept of a Brand From Different Perspectives00:34:52Podium Lecture 1: Part 1.1: The Concept of a Brand From Different Perspectives00:36:48Journal Article: Rethinking the Place Brand
-
Foundations of Brand Formation; Lecture 2Lecture 2: Part 1: Brand Positioning00:49:34Lecture 2: Part 2: Brand Positioning01:04:50Journal Article: The Brand Attitude Formation Process of Emotional and Informational Ads
-
Foundations of Brand Formation; Lecture 3Lecture 3: Part 1: Principles of Brand Management00:45:16Lecture 3: Part 2: Principles of Brand Management00:41:46Journal Article: Behind Brand Performance
-
Strategies for Branding; Lecture 4Lecture 4: Part 1: Brand Equity00:43:46Lecture 4: Part 2: Brand Equity00:42:23Journal Article: Understanding Brand Equity for Successful Brand ExtensionPodium Lecture 4: Part 1: Value of a Brand: Viewpoints of Consumers and Manufacturers00:35:24Podium Lecture 4.1: Part 2: Value of a Brand: Viewpoints of Consumers and Manufacturers00:33:05Journal Article: Chasing Brand Value
-
Strategies for Branding; Lecture 5Lecture 5: Brand Architecture01:29:18Journal Article: Brand Architecture - Building Brand Portfolio ValuePodium Lecture 5: Key Characteristics of Brand and the Process of Branding00:33:22Podium Lecture 5.1: Key Characteristics of Brand and the Process of Branding00:23:43Journal Article: B2B Brand Architecture
-
Strategies for Branding; Lecture 6Lecture 6: Part 1: Schools of Thought in Branding01:00:43Lecture 6: Part 2: Schools of Thought in Branding00:55:24Journal Article: The Essential Brand Persona
-
Strategies for Branding; Lecture 7Lecture 7: Brand Storytelling and Narrative Development01:28:46Journal Article: Brand Storytelling-a Three-Dimensional PerspectivePodium Lecture 7: Part 1: Brand Building00:31:16Podium Lecture 7.1: Part 2: Brand Building00:22:15Journal Article: Sharing Consumers’ Brand Storytelling
-
Strategies for Branding; Lecture 8Lecture 8: Part 1: Ethics and Responsibility in Branding00:53:10Lecture 8: Part 2: Ethics and Responsibility in Branding00:46:33Journal Article: The Ethics of Branding
-
Strategies for Branding; Lecture 9
-
Strategies for Branding; Lecture 10Lecture 10: Part 1: Brand Lifecycle Analysis00:59:20Lecture 10: Part 2: Brand Lifecycle Analysis00:41:12Journal Article: The Product Life Cycle RevisitedGuest Interview: Zack Ritchie00:29:29
-
Strategic Brand Management; Lecture 11Lecture 11: Part 1: Brand Localization vs. Globalization00:58:42Lecture 11: Part 2: Brand Localization vs. Globalization00:50:10Journal Article: Globalization or Localization. Global Brand Perception in Emerging Markets
-
Strategic Brand Management; Lecture 12Lecture 12: Part 1: Brand Problems and Solutions00:47:21Lecture 12: Part 2: Brand Problems and Solutions00:50:10Journal Article: Moving From Service Dominant to Solution Dominant Brand Innovation
-
Strategic Brand Management; Lecture 13Lecture 13: Part 1: Rebranding and Brand Repositioning01:29:56Lecture 13: Part 2: Rebranding and Brand Repositioning00:47:27Journal Article: Corporate Rebranding and Brand Preference
-
Strategic Brand Management; Lecture 14Lecture 14: Brand Reputation and Risk Management01:09:43Journal Article: Brand Relationships Through Brand Reputation and Brand TribalismPodium Lecture 14: Strategic Importance of Brand Development and Promotion01:02:17Journal Article: Analysis of Brand Awareness, Brand Loyalty and Brand Reputation on Purchase Decisions
-
Strategic Brand Management; Lecture 15Lecture 15: Co-Branding and Strategic Partnerships01:12:39Journal Article: Co-branding- The State of the Art
-
Communication, Technology, and Consumer Connection; Lecture 16Lecture 16: Communication and Collaboration01:31:08Journal Article: Integration Through Cross-Functional Teams in a Service Company
-
Communication, Technology, and Consumer Connection; Lecture 17Lecture 17: Digital Branding and Online Marketing Strategies01:03:54Journal Article: A New Development in Online Marketing
-
Communication, Technology, and Consumer Connection; Lecture 18Lecture 18: Digital Tools01:16:30Journal Article: Digital Tools of Marketing Strategies in Hotel Branding
-
Communication, Technology, and Consumer Connection; Lecture 19Lecture 19: Artificial Intelligence in Branding01:21:40Journal Article: “Alexa, Build me a Brand”- An Investigation into the Impact of Artificial Intelligence on Branding
-
Communication, Technology, and Consumer Connection; Lecture 20Lecture 20: Consumer Psychology and Branding01:16:03Guest Interview: Henry Zammit00:35:38Journal Article: A Study on Consumers Psychology on Marketing Tools
-
Communication, Technology, and Consumer Connection; Lecture 21Lecture 21: Sustainability and Branding01:31:54Journal Article: Sustainable Digital Marketing Strategies
-
-
Award in Professional Development (12 ECTS) (300 Hours)
-
OrientationDirector’s Introduction03:27Orientation10:52Understanding Podcasts01:46Understanding Pre-recorded Lectures02:25Understanding Pre-recorded Interviews01:54Understanding Case Studies01:47Understanding Discussion Boards02:30Ascencia Style SheetAI PolicyPolicy for Online Interaction and Behaviour for E-Academic Students
-
Coursework: Professional DevelopmentIntroductory Podcast03:52Assignment Podcast04:47
-
Foundations of Professional Development; Lecture 1Lecture 1: Theories of Professional Development00:43:20Journal Article: Developmental Theories and The Professional Development of TeachersLecture 1.5: What’s the Point of a Module in Professional Development for Me as a Student? What Am I Going to Get Out of This?00:44:51Journal Article: How Does Professional Development Improve Teaching
-
Foundations of Professional Development; Lecture 2Lecture 2: What is Self-Awareness01:36:09Journal Article: The Impact of Self-awareness on Leadership BehaviorGuest Interview: Claudienne and Greta01:30:56Lecture 2.5: What is Professional Self-Awareness?33:01Podium Lecture 2.6: Theories of Ethics and Professional Standards00:40:57Professional Self-AwarenessJournal Article: Examining How Leaders Emerge From Leader Self-Awareness, Self-Leadership, and Self-EfficacyGuest Interview: Kim Spiteri00:59:34
-
Foundations of Professional Development; Lecture 3Lecture 3: Part 1: What is Reflective Learning and Why is it Important01:06:28Lecture 3: Part 2: What is Reflective Learning and Why is it Important00:44:22Journal Article: Assessing Reflective LearningReflective LearningJournal article: Using a Self-Reflective E-PortfolioGuest Interview: Part 1: Simon Agius Muscat00:22:02Guest Interview: Part 2: Simon Agius Muscat00:12:21Guest Interview: Part 3: Simon Agius Muscat00:34:53Podium Lecture 3.5: How Can We Identify Our Own Skills Gaps?00:41:52Journal Article: Understanding and Measuring Skill Gaps in Industry 4.0
-
Shaping Your Professional Journey; Lecture 4Lecture 4: Empowering Professional Growth with Collaborative Strategies for Success01:33:59Journal Article: Professional Learning CommunitiesPodium Lecture 4.5: As a Professional, What will be Expected of Me?00:39:38Journal Article: Elaborating a Model of Teacher Professional GrowthLecture 4.6: Building Professional Excellence: Personal Learning Plans, Certifications, and a Culture of Agility and Grow01:01:42Journal Article: Teacher Self-Assessment. A Mechanism for Facilitating Professional GrowthEmpowering Professional Growth with Collaborative Strategies for SuccessGuest Interview: Lawrence00:24:08
-
Shaping Your Professional Journey; Lecture 5Lecture 5: Part 1: Monitor Personal Progress Against Academic Goals01:00:44Lecture 5: Part 2: Monitor Personal Progress Against Academic Goals01:14:48Journal Article: Best Practices in Setting Progress Monitoring Goals for Academic Skill ImprovementGuest Interview: Guest: Evarist Bartolo01:31:45Podium Lecture 5.5: Resilience in the Face of Career Disappointments00:43:51Journal Article: Resilience in the Modern Career
-
Shaping Your Professional Journey; Lecture 6Lecture 6: Part 1: Personal and Professional Branding00:43:33Lecture 6: Part 2: Personal and Professional Branding00:32:20Lecture 6: Part 3: Personal and Professional Branding00:40:33Journal Article: Personal Branding PhenomenonPodium Lecture 6.5: When I Am Employed, or Self-Employed, How Will I Champion the Brand of My Employer?00:44:07Personal and Professional BrandingJournal Article: Impact of Personal Branding on the Development of Professional Careers of ManagersGuest Interview: Part 1- Guests: Claire, Daniel and Josianne51:35Guest Interview: Part 2- Guests: Claire, Daniel and Josianne48:50
-
Shaping Your Professional Journey; Lecture 7Lecture 7: Part 1: Building a Professional Online Presence00:47:58Lecture 7: Part 2: Building a Professional Online Presence01:01:37
-
Shaping Your Professional Journey; Lecture 8Lecture 8: Part 1: Developing a Professional Dossier - CV, LinkedIn etc00:37:01Lecture 8: Part 2: Developing a Professional Dossier - CV, LinkedIn etc00:32:43Lecture 8: Part 3: Developing a Professional Dossier - CV, LinkedIn etc00:30:20Develop a Professional DossierJournal Article: Presenting Complex Teacher Evaluation Data- Advantages of Dossier OrganizationPodium Lecture 8.5: Career Planning - How do you Choose the Right Job and Career?00:52:28Journal Article: Work Does not Speak for ItselfLecture 8.6: Part 1: What is Continuous Professional Development?01:01:27Lecture 8.6: Part 2: What is Continuous Professional Development?00:34:07Journal Article: The Value of Continuous Professional DevelopmentGuest Interview: Keith Demicoli00:56:41
-
Strategic Career Building; Lecture 9Lecture 9: Part 1: Networking Strategies to Build Relationships and Advance One’s Career00:41:22Lecture 9: Part 2: Networking Strategies to Build Relationships and Advance One’s Career00:41:28Lecture 9: Part 3: Networking Strategies to Build Relationships and Advance One’s Career00:40:11Networking Strategies for Professional DevelopmentJournal Article: Networking Strategies for EntrepreneursGuest Interview: Guest: Morgan Carabott36:38
-
Strategic Career Building; Lecture 10Lecture 10: Part 1: Establishing and Maintaining a Strong Professional Network01:13:14Lecture 10: Part 2: Establishing and Maintaining a Strong Professional Network00:52:53Establishing and Maintaining a Strong Professional Network and Leveraging It for Business OpportunitiesEntrepreneurial Leadership in Startups and SMEs: Critical Lessons from Building and Sustaining GrowthThe Path to Entrepreneurship: The Role of Social Networks in Driving Entrepreneurial Learning and EducationGuest Interview: Part 1.1: Daniel and Josianne00:30:51Guest Interview: Part 1.2: Daniel and Josianne00:29:33Guest Interview: Part 2: Daniel and Josianne00:35:32
-
Strategic Career Building; Lecture 11Lecture 11: Part 1: Analysing the Job Market00:32:45Lecture 11: Part 2: Analysing the Job Market00:44:58Lecture 11: Part 3: Analysing the Job Market00:36:45Job Market AnalysisUsing Internet Data to Analyse the Labour Market: A Methodological EnquiryPodium Lecture 11.5: What do Employers Look for When Hiring? What Makes Someone Employable?00:54:27
-
Strategic Career Building; Lecture 12Lecture 12: Conducting Interviews Individually and as Part of a Panel00:36:55Journal Article: Preparing and Conducting Interviews to Collect DataLecture 12.1: Part 1: Plan, Manage and Perform in an Interview35:42Lecture 12.1: Part 2: Plan, Manage and Perform in an Interview36:25Lecture 12.1: Part 3: Plan, Manage and Perform in an Interview30:11Journal Article: Conducting In-Depth InterviewsLecture 12.2: Conduct Effective Performance Evaluations01:06:03Journal Article: Toward Development of Meaningful and Effective Performance Evaluations
-
Strategic Career Building; Lecture 13Podium Lecture 13: What is Personal Accountability and How can I Develop It?00:41:20Journal Article: Personal Accountability in EducationLecture 13.1: The Skill to Work Independently and Have Personal Accountability00:51:05Journal Article: Personal Responsibility in a Professional SystemLecture 13.2: Accountability and Independent Work in Remote and Hybrid Work Environment00:38:02Journal Article: Negotiating Personal Engagement and Professional Accountability
-
Strategic Career Building; Lecture 14Lecture 14: Part 1: Engage in Peer Review and Feedback Seeking Activities01:01:58Lecture 14: Part 2: Engage in Peer Review and Feedback Seeking Activities00:52:42Journal Article: Engaging Students in Peer ReviewEngage in Peer Review and Feedback-Seeking ActivitiesLecture 14.1: Provide Constructive Feedback to Team Members01:33:11Journal Article: Doing Peer Review and Receiving FeedbackGuest Interview: George Vella52:06
-
Strategic Career Building; Lecture 15Lecture 15: Part 1: Key Professions within Businesses00:58:52Lecture 15: Part 2: Key Professions within Businesses00:54:04Journal Article: Professional Occupations, Knowledge-Driven Firms, And EntrepreneurshipPodium Lecture 15.5: What Type of Business Settings Exist? What Should I Expect as a New Graduate?00:47:12Journal Article: Professional Learning in the Business CurriculumGuest Interview: Ian Camilleri51:57
-
Strategic Career Building; Lecture 16Podium Lecture 16: How Can We Leverage Emerging Technologies to Help Us Access Various Industries for Employment and Stay on Track and Relevant in Our Industries?00:43:50Journal Article: The Impact of Emerging Technologies on WorkLecture 16.1: Electronic Signature and Document Management Tools00:15:59Journal Article: Factors Affecting the Adoption of Electronic SignatureLecture 16.2: Use of Communication and Video Conferencing Tools00:36:57Journal Article: Videoconferencing as a Mode of Communication
-
Strategic Career Building; Lecture 17Lecture 17: Part 1: The Use of Psychological Assessments and Psychometric Testing for Personal Professional Development01:04:53Lecture 17: Part 2: The Use of Psychological Assessments and Psychometric Testing for Personal Professional Development00:48:33Lecture 17: Part 3: The Use of Psychological Assessments and Psychometric Testing for Personal Professional Development01:05:14Journal Article: AI Psychometrics
-
-
Award in International Marketing (8 ECTS) (200 Hours)
-
OrientationDirector’s Introduction03:27Orientation10:52Understanding Podcasts01:46Understanding Pre-recorded Lectures02:25Understanding Pre-recorded Interviews01:54Understanding Case Studies01:47Understanding Discussion Boards02:30Ascencia Style SheetAI PolicyPolicy for Online Interaction and Behaviour for E-Academic Students
-
Coursework: International MarketingIntroductory Podcast00:04:31Assignment Podcast00:05:25
-
Foundations of International Marketing; Lecture 1Lecture 1: What is Marketing?00:52:45Journal Article: Marketing is Marketing, EverywherePodium Lecture 1.1: Nature of International Marketing00:50:08Journal Article: Marketing Capabilities in International MarketingPodium Lecture 1.2: Foundations of International Trade00:50:42Journal Article: Economic Foundations of International Trade in the Context of WTO
-
Foundations of International Marketing; Lecture 2Podium Lecture 2: The Environment (Political, Legal and Cultural)00:45:37Journal Article: Environmental Legal Culture as a Factor in Ensuring Sustainable Development of SocietyPodium Lecture 2.1: Marketing Research00:49:00Journal Article: Long Life to Marketing Research: a Postmodern ViewPodium Lecture 2.2: Ethical Considerations in International Advertising: Beyond Legal Compliance00:37:23Journal Article: Moral and Ethical Issues in Advertising
-
Digital Tools For International Marketing; Lecture 3Lecture 3: Part 1: Digital Marketing Tools for International Campaigns01:10:09Lecture 3: Part 2: Digital Marketing Tools for International Campaigns00:56:20Journal Article: A Critical Review of Digital MarketingLecture 3.1: Part 1: Marketing Automation Software to Automate Marketing Processes00:29:45Lecture 3.1: Part 2: Marketing Automation Software to Automate Marketing Processes00:33:48Lecture 3.1: Part 3: Marketing Automation Software to Automate Marketing Processes00:32:19Journal Article: Marketing AutomationPodium Lecture 3.2: Digital Storytelling for Global Brands00:51:52Journal Article: From Local to Global: Visual Strategies of Glocalisation in Digital Storytelling
-
Digital Tools For International Marketing; Lecture 4Podium Lecture 4: Leveraging User-Generated Content in International Marketing Campaigns00:46:43Journal Article: Leveraging User-Generated Content for Product PromotionPodium Lecture 4.1: Website and E-commerce Localization: Beyond Translation to Cultural Adaptation00:45:38Journal Article: E-Commerce on the Global PlatformPodium Lecture 4.2: The Impact of Social Media Algorithms on International Content Reach00:37:09Journal Article: How to Improve the Reach and Impact of Social Media Content
-
Digital Tools For International Marketing; Lecture 5Podium Lecture 5: Mobile Marketing Strategies in Developing International Markets00:37:57Journal Article: Mobile Marketing in a Digital AgePodium Lecture 5.1: Marketing to Global Generation Z: Understanding Their Values and Digital Habits00:48:25Journal Article: Role of Marketing Strategies to Generation Z in Emerging MarketsPodium Lecture 5.2: Building and Nurturing International Social Media Communities00:38:11Journal Article: Nurturing User Creative Performance in Social Media Networks
-
Digital Tools For International Marketing; Lecture 6Podium Lecture 6: International SEO: Optimizing for Global Search00:40:10Journal Article: Search Engine Optimisation (SEO) As Digital Marketing Strategy for Internationalisation of Higher EducationPodium Lecture 6.1: The Role of Podcasts and Audio Content in Reaching Niche International Audiences00:51:11Journal Article: The Rise of Podcasting
-
Foreign Markets; Lecture 7Podium Lecture 7: Foreign Market Entry Strategies00:39:53Journal Article: Foreign Market Entry StrategyPodium Lecture 7.1: Consumer Behavior in the International Context00:55:32Journal Article: Cross-Cultural Variations in Consumer BehaviorPodium Lecture 7.2: Global Brand Image and Reputation Management in the Digital Age00:43:42Journal Article: Branding China, The Ultimate Challenge in Reputation Management
-
Foreign Markets; Lecture 8Lecture 8: Part 1: Cultural Sensitivities in International Marketing01:17:44Lecture 8: Part 2: Cultural Sensitivities in International Marketing00:54:45Journal Article: Developing Intercultural Sensitivity for Successful International CareersLecture 8.1: Part 1: International Consumer Behaviour Analysis01:14:19Lecture 8.1: Part 2: International Consumer Behaviour Analysis00:59:59Journal Article: Evolution and Trends in Consumer BehaviourPodium Lecture 8.2: Navigating International E-commerce Payment Systems and Local Preferences00:46:48Journal Article: A Review of E-Payment System in E-Commerce
-
Foreign Markets; Lecture 9Podium Lecture 9: Leveraging Global Events for International Marketing Campaigns00:38:19Journal Article: Localization and Global marketing - Adapting Digital Strategies for Diverse AudiencesPodium Lecture 9.1: Effective International Email Marketing Strategies00:41:22Journal Article: A Conceptual Model for Effective Email MarketingPodium Lecture 9.2: Gamification in International Marketing: Boosting Engagement Globally00:34:00Journal Article: Gamification and Service Marketing
-
Different Strategies; Lecture 10Podium Lecture 10: Distribution Strategies00:45:22Journal Article: Online Distribution Strategies and CompetitionLecture 10.1: Search Engine Optimization (SEO) for Global Reach00:46:08Journal Article: The Role of Search Engine Optimization in Search MarketingPodium Lecture 10.2: Product Strategies00:53:06Journal Article: Branding Strategy and Consumer High‐Technology ProductPodium Lecture 10.3: Promotion Strategies (Personal Selling, Publicity, Sales Promotion and Advertising)00:40:03Journal Article: Promotion Strategies
-
Different Strategies; Lecture 11Lecture 11: Part 1: Brand Localization vs Globalisation00:58:40Lecture 11: Part 2: Brand Localization vs Globalisation00:50:10Journal Article: Globalisation vs. Localisation in E-CommerceLecture 11.1: Budgeting for International Marketing00:21:00Journal Article: Marketing Budget Allocation Across CountriesPodium Lecture 11.2: Pricing Strategies (Basic Decisions, Countertrade, Terms of Sale/Payment and Currencies)00:52:55Journal Article: Pricing Strategy - A Review of 22 years of Marketing Research
-
Different Strategies; Lecture 12Lecture 12: Employer Branding and Staff Wellbeing as Your Organisation’s Ambassadors00:59:48Journal Article: Employer Branding and Employee Value Proposition for Generation Z in Digital EconomyEmployer Branding and Staff Wellbeing as your Organisation’s AmbassadorsPodium Lecture 12.1: Developing Robust International Customer Service Strategies00:44:40Journal Article: Customer Service Measurement - a Methodology for Increasing Customer ValuePodium Lecture 12.2: The Strategic Use of Brand Ambassadors and Local Celebrities in International Marketing00:43:16Journal Article: Brand Ambassadors - Strategic Diplomats or Tactical Promoters?Podium Lecture 12.3: Translation vs. Transcreation in International Marketing Messages00:45:05Journal Article: Exploring the Boundaries of Transcreation in Specialized TranslationPodium Lecture 12.4: The Power of Visual Content in Cross-Cultural Marketing00:43:48Journal Article: Cross-Cultural Factors in Experiencing Online Video Contents in Product MarketingPodium Lecture 12.5: Developing a Unified Brand Voice for International Communication00:49:10Journal Article: The Role of Artificial Intelligence in the Evolution of Brand Voice in Multimedia
-
Our Post Graduate Diploma in Entrepreneurship is perfect for those seeking a thorough understanding of the principles and practices of entrepreneurship. Whether you have a business background or significant experience in a creative capacity or as a self-employed person, this program will provide you with the crucial skills and knowledge you need to succeed. By enrolling in our Post Graduate Diploma in Entrepreneurship, you’ll gain comprehensive knowledge in areas critical to starting and managing a successful business. You’ll learn to develop and execute business plans, manage day-to-day operations, and raise capital. The program will equip you with the ability to identify and evaluate business opportunities, and to develop strategies and tactics to bring those opportunities to fruition. You’ll also delve into essential topics such as branding, marketing, business theory and practice, and business planning and finance at a postgraduate level.
In order to receive this qualification, the student must successfully complete the following modules:
a. Principles of Venture Formation, MQF/EQF Level 7, 8 ECTS
b. Principles of Entrepreneurship, MQF/EQF Level 7, 12 ECTS
c. Principles of Brand Formation, MQF/EQF Level 7, 8 ECTS
d. Project Management, MQF/EQF Level 7, 12 ECTS
e. Professional Development, MQF/EQF Level 7, 12 ECTS
f. International Marketing, MQF/EQF Level 7, 8 ECTS
Programme Outcomes
- Upon completing this program, you will master the key principles of project management and their application to real-world projects.
- You’ll gain a multidisciplinary understanding of compliance with ethics and professional standards, critically appraising industry trends and monitoring best practices.
- You will enhance your research skills, learning the design and conduct of research projects in real-world settings.
- Additionally, you’ll refine your communication skills, learning to articulate ideas, persuade audiences, and respond effectively to feedback.
- Bachelor's degree or graduate degree in a business, humanities, finances or sciences, or a related (eg: commerce, psychology, social policy, marketing etc) field
- Minimum 180 ECTS at MQF Level 6 previously acquired at a Higher Education institution
- Outstanding written and oral communication skills
- A minimum of one year of work experience in a business environment will be considered as an asset
Course Syllabus Podcast
Gain a Comprehensive Understanding of the Course Syllabus with Our Informative Podcast.
Not Disclosed
- When it comes to assessment methods, we have included quite a variety that will allow learners with different learning styles and abilities to complete the programme successfully.
- Students will also have to prepare individual reports and presentations, apart from written and multiple-choice examinations. In addition, they will have submit assignments and e-portfolios.
- You can submit your assessment at any time during the course.
What’s included
- No.of Modules: 5
-
Duration:Full Time - 12 Months
Part Time - 24 Months - Learning: 1500 +Hours
- Blockchain Certificate