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ATHE Level 7 Extended Diploma in Strategic Management – Marketing Pathway

The Level 7 Extended Diploma in Strategic Management– Marketing Pathway is designed to offer learners a broader and more comprehensive experience of strategic management with a focus on the marketing environment.

UK Credits: 120 Credits

Introduction:

The Level 7 Extended Diploma in Strategic Management– Marketing Pathway is designed to offer learners a broader and more comprehensive experience of strategic management with a focus on the marketing environment. Learners are required to take all 5 core units plus the three units from the Marketing Pathway. For those learners interested in fully realising their own academic interest and potential for the subject, this qualification offers the opportunity to engage with a wide range of Level 7 strategic management and marketing-related topics.

Credits: 120 UK Credits – Equivalent to 60 ECTS

Grading: Fail, Pass, Merit, or Distinction.

Delivery Mode: Via distance learning.

Ofqual Qualification Number: 610/2088/6

Qualification Specification: To view the specification, please click here.


Typical Age: This qualification is designed for learners who are typically aged 19 and above.

Qualifications: For learners who have recently been in education or training the entry profile is likely to include one of the following:

  • A first degree in Business, Management or related subjects or a level 6 qualification for example an ATHE Diploma in Management
  • Other equivalent international qualifications.

Language: For those whom English is not their first language we recommend the following standards of proficiency in English language skills or an approved equivalent for this qualification:

  • IELTs 5.5
  • Common European Framework of Reference (CEFR) B2
  • Cambridge English Advanced (CAE) 162 or above
  • Pearson Test of English (PTE) Academic 42-49
  • If students are not able to provide one of these certificates, they will be asked to do an internal English test to assess their level.

Course Syllabus Podcast

Gain a Comprehensive Understanding of the Course Syllabus with Our Informative Podcast.

Not Disclosed

Qualification Content:
Learners taking the Marketing Pathway take the five core units and the three units from the Marketing Pathway.

UNIT NAME

UNIT AIMS

UK CREDITS

TYPE OF UNIT

Strategic Planning

The aim of this unit is to develop the knowledge, understanding and skills necessary to develop an organisational strategic plan.

15

 Core

Finance for Strategic Managers

The learners will develop knowledge, understanding and skills that will enable them to analyse internal and publicly available financial information. This will help to inform strategic decision making.

15

 Core

Research for Strategic Development

The aim of this unit is to develop the knowledge, understanding and skills required to carry out research to meet the needs of strategic business management.

15

 Core

Organisational Behaviour

The aim of this unit is to help learners develop an understanding of how organisational behaviour, structure, culture, motivation, creativity and leadership impact on an organisation’s effectiveness and efficiency.

15

 Core

Personal Development for Leadership and Strategic Management

This unit aims to help learners develop their own personal leadership and management skills in the context of the creation and achievement of organisational vision and strategic direction.

15

 Core


Strategic Marketing

This unit enables learners to develop knowledge and understanding of marketing at a strategic level and how this is applied in practice including developing a marketing strategy.

15

 Marketing Pathway Unit

International Marketing

This unit enables learners to understand the requirements of international marketing, in particular, the financial considerations to be taken into account in entering and operating in international markets. Learners will also be able to develop an international marketing strategy and understand the implications and requirements of international marketing communications.

15

 Marketing Pathway Unit


Corporate Communication Strategies

This unit will enable learners to develop knowledge and understanding of the importance of corporate communications and the link with corporate objectives. Learners will have the opportunity to develop skills in auditing corporate communications and planning a corporate communication strategy.

15

 Marketing Pathway Unit

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€5000

What’s included

  • No.of Modules: 8
  • Duration:  
    24Months
  • Learning: N/D
  • Certificate