Award in International Marketing
The International Marketing module provides students with an in-depth understanding of the global marketplace, international marketing strategies and their applications.
MQF/EQF Level: 7
ECTS : 8 Credits
0 Enrolled
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OrientationDirector’s Introduction03:27Orientation10:52Understanding Podcasts01:46Understanding Pre-recorded Lectures02:25Understanding Pre-recorded Interviews01:54Understanding Case Studies01:47Understanding Discussion Boards02:30Ascencia Style SheetAI PolicyPolicy for Online Interaction and Behaviour for E-Academic Students
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Coursework: International MarketingIntroductory Podcast00:04:31Assignment Podcast00:05:25
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Foundations of International Marketing; Lecture 1Lecture 1: What is Marketing?00:52:45Journal Article: Marketing is Marketing, EverywherePodium Lecture 1.1: Nature of International Marketing00:50:08Journal Article: Marketing Capabilities in International MarketingPodium Lecture 1.2: Foundations of International Trade00:50:42Journal Article: Economic Foundations of International Trade in the Context of WTO
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Foundations of International Marketing; Lecture 2Podium Lecture 2: The Environment (Political, Legal and Cultural)00:45:37Journal Article: Environmental Legal Culture as a Factor in Ensuring Sustainable Development of SocietyPodium Lecture 2.1: Marketing Research00:49:00Journal Article: Long Life to Marketing Research: a Postmodern ViewPodium Lecture 2.2: Ethical Considerations in International Advertising: Beyond Legal Compliance00:37:23Journal Article: Moral and Ethical Issues in Advertising
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Digital Tools For International Marketing; Lecture 3Lecture 3: Part 1: Digital Marketing Tools for International Campaigns01:10:09Lecture 3: Part 2: Digital Marketing Tools for International Campaigns00:56:20Journal Article: A Critical Review of Digital MarketingLecture 3.1: Part 1: Marketing Automation Software to Automate Marketing Processes00:29:45Lecture 3.1: Part 2: Marketing Automation Software to Automate Marketing Processes00:33:48Lecture 3.1: Part 3: Marketing Automation Software to Automate Marketing Processes00:32:19Journal Article: Marketing AutomationPodium Lecture 3.2: Digital Storytelling for Global Brands00:51:52Journal Article: From Local to Global: Visual Strategies of Glocalisation in Digital Storytelling
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Digital Tools For International Marketing; Lecture 4Podium Lecture 4: Leveraging User-Generated Content in International Marketing Campaigns00:46:43Journal Article: Leveraging User-Generated Content for Product PromotionPodium Lecture 4.1: Website and E-commerce Localization: Beyond Translation to Cultural Adaptation00:45:38Journal Article: E-Commerce on the Global PlatformPodium Lecture 4.2: The Impact of Social Media Algorithms on International Content Reach00:37:09Journal Article: How to Improve the Reach and Impact of Social Media Content
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Digital Tools For International Marketing; Lecture 5Podium Lecture 5: Mobile Marketing Strategies in Developing International Markets00:37:57Journal Article: Mobile Marketing in a Digital AgePodium Lecture 5.1: Marketing to Global Generation Z: Understanding Their Values and Digital Habits00:48:25Journal Article: Role of Marketing Strategies to Generation Z in Emerging MarketsPodium Lecture 5.2: Building and Nurturing International Social Media Communities00:38:11Journal Article: Nurturing User Creative Performance in Social Media Networks
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Digital Tools For International Marketing; Lecture 6Podium Lecture 6: International SEO: Optimizing for Global Search00:40:10Journal Article: Search Engine Optimisation (SEO) As Digital Marketing Strategy for Internationalisation of Higher EducationPodium Lecture 6.1: The Role of Podcasts and Audio Content in Reaching Niche International Audiences00:51:11Journal Article: The Rise of Podcasting
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Foreign Markets; Lecture 7Podium Lecture 7: Foreign Market Entry Strategies00:39:53Journal Article: Foreign Market Entry StrategyPodium Lecture 7.1: Consumer Behavior in the International Context00:55:32Journal Article: Cross-Cultural Variations in Consumer BehaviorPodium Lecture 7.2: Global Brand Image and Reputation Management in the Digital Age00:43:42Journal Article: Branding China, The Ultimate Challenge in Reputation Management
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Foreign Markets; Lecture 8Lecture 8: Part 1: Cultural Sensitivities in International Marketing01:17:44Lecture 8: Part 2: Cultural Sensitivities in International Marketing00:54:45Journal Article: Developing Intercultural Sensitivity for Successful International CareersLecture 8.1: Part 1: International Consumer Behaviour Analysis01:14:19Lecture 8.1: Part 2: International Consumer Behaviour Analysis00:59:59Journal Article: Evolution and Trends in Consumer BehaviourPodium Lecture 8.2: Navigating International E-commerce Payment Systems and Local Preferences00:46:48Journal Article: A Review of E-Payment System in E-Commerce
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Foreign Markets; Lecture 9Podium Lecture 9: Leveraging Global Events for International Marketing Campaigns00:38:19Journal Article: Localization and Global marketing - Adapting Digital Strategies for Diverse AudiencesPodium Lecture 9.1: Effective International Email Marketing Strategies00:41:22Journal Article: A Conceptual Model for Effective Email MarketingPodium Lecture 9.2: Gamification in International Marketing: Boosting Engagement Globally00:34:00Journal Article: Gamification and Service Marketing
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Different Strategies; Lecture 10Podium Lecture 10: Distribution Strategies00:45:22Journal Article: Online Distribution Strategies and CompetitionLecture 10.1: Search Engine Optimization (SEO) for Global Reach00:46:08Journal Article: The Role of Search Engine Optimization in Search MarketingPodium Lecture 10.2: Product Strategies00:53:06Journal Article: Branding Strategy and Consumer High‐Technology ProductPodium Lecture 10.3: Promotion Strategies (Personal Selling, Publicity, Sales Promotion and Advertising)00:40:03Journal Article: Promotion Strategies
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Different Strategies; Lecture 11Lecture 11: Part 1: Brand Localization vs Globalisation00:58:40Lecture 11: Part 2: Brand Localization vs Globalisation00:50:10Journal Article: Globalisation vs. Localisation in E-CommerceLecture 11.1: Budgeting for International Marketing00:21:00Journal Article: Marketing Budget Allocation Across CountriesPodium Lecture 11.2: Pricing Strategies (Basic Decisions, Countertrade, Terms of Sale/Payment and Currencies)00:52:55Journal Article: Pricing Strategy - A Review of 22 years of Marketing Research
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Different Strategies; Lecture 12Lecture 12: Employer Branding and Staff Wellbeing as Your Organisation’s Ambassadors00:59:48Journal Article: Employer Branding and Employee Value Proposition for Generation Z in Digital EconomyEmployer Branding and Staff Wellbeing as your Organisation’s AmbassadorsPodium Lecture 12.1: Developing Robust International Customer Service Strategies00:44:40Journal Article: Customer Service Measurement - a Methodology for Increasing Customer ValuePodium Lecture 12.2: The Strategic Use of Brand Ambassadors and Local Celebrities in International Marketing00:43:16Journal Article: Brand Ambassadors - Strategic Diplomats or Tactical Promoters?Podium Lecture 12.3: Translation vs. Transcreation in International Marketing Messages00:45:05Journal Article: Exploring the Boundaries of Transcreation in Specialized TranslationPodium Lecture 12.4: The Power of Visual Content in Cross-Cultural Marketing00:43:48Journal Article: Cross-Cultural Factors in Experiencing Online Video Contents in Product MarketingPodium Lecture 12.5: Developing a Unified Brand Voice for International Communication00:49:10Journal Article: The Role of Artificial Intelligence in the Evolution of Brand Voice in Multimedia
The International Marketing module provides students with an in-depth understanding of the global marketplace, international marketing strategies and their applications. The module explores the complexities of global marketing and aims to develop students’ skills in creating and executing effective marketing plans in diverse international markets.
Programme Outcomes
- Provide consultation advice on the nature of international marketing and its key components and limitations in relation to a client’s business
- Spearhead the creation of international marketing content in line with client requirements
- Manage international campaign feedback and provide summary reports which include campaign results analysis
- Proficiently lead cross-functional teams and manage projects in international marketing, working efficiently with colleagues from different cultural and professional backgrounds
- Bachelor's degree or graduate degree in a business, humanities, finances or sciences, or a related (eg: commerce, psychology, social policy, marketing etc) field - Minimum 180 ECTS at MQF Level 6 previously acquired at a Higher Education institution
- A minimum of one year of work experience in a business environment will be considered as an asset
- Proof of B2 level of English – IELTS level/grade 6 or the student’s country equivalent
- Outstanding written and oral communication skills
Course Syllabus Podcast
Gain a Comprehensive Understanding of the Course Syllabus with Our Informative Podcast.
- Individual assignment - 100%
- E-portfolio
- You can submit your assessment at any time during the course.
What’s included
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Duration :Full Time - 3 Months
Part Time - 6 Months - Learning: 200 +Hours
- Blockchain Certificate
Mathea Cassar
Digital Marketer
Digital Marketer
Nicholas Jackman
Lecturer
Former newspaper editor, author, highschool teacher and world leading marketer. Professional actor.
Jessica Cassar
Lecturer
Experienced in the TV and Broadcasting sector.
Damiano Laviola
Lecturer
Specialises in English and Computer Science.
Simon Borg Barker
Lecturer
Experienced in English Language Teaching